Zima Is Back

Let’s face it, nostalgia is big business.

You see it everywhere as more and more pop culture from the 80s and 90s makes a return.  The re-dos make perfect sense because those of us who were kids and teenagers during those decades are now old enough and have enough money to spend serious coin reliving those memories we hold dear.

Hollywood is leading the trend.  They are remaking all kinds of movies from the 80s and 90s.  The original cartoon movie Transformers came out in 1986. It returned to the big screen in 2009 as a Michael Bay directed blockbuster. Nostalgia carried Transformers to earning over 400 million at the North American box office.  The franchise made enough money to bring four more Transformers movies for us to pan…err, enjoy.

It wasn’t only Transformers. The Teenage Mutant Ninja Turtles also made a Michael Bay comeback. So did GI Joe (without Bay). Disney is currently printing money taking all their childhood classics and remaking them into live-action movies.  Beauty and the Beast brought in almost 1.3 billion dollars in worldwide box office revenue. Disney’s film line-up for the next couple of years will not only feature Star Wars and Avengers movies, it will also include live-action remakes of Aladdin, Winnie the Pooh, Dumbo and the Lion King.

See, nostalgia sells and sells a ton.

Question is does it sell in beverage form?  MillerCoors is hoping so. They are bringing Zima back. Yes, that Zima.

Remember it? The clear bottle, the clear citrus-flavored malt beverage for adults that went down easy. For many of us who grew up in the 90s Zima was our first foray (or one of our first forays) into underage drinking. It was mine.

Now, MillerCoors is banking on us reliving those memories of sneaking the drink to those high school parties with a nationwide release this summer. This comes after a limited release last summer, a limited release that saw every bottle of Zima produced sell out within two months. This year they will increase production 40-percent.

Ready to relive those glory days?  Good news is, we’re adults now and can do it legally. Me, I’ll chose to stick to #NoFakeBrews as both my tastes and beer tastes have changed a lot since 1993 when Zima was first introduced.



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